Category Archives: E-Commerce

Dont Fall Into the Website Split Testing Black Hole

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If you believe the hype, then website split testing is the long lost “holy grail” of Internet Marketing and the key to transforming your online dreams into reality. Unfortunately, the hype is wrong because split testing is just a tool and like any tool: Its only as powerful as the person wielding it. In fact, one of the first things people tend to split test is their headlines. Well this is a complete waste of time because headlines dont drive conversions, they merely pull visitors farther into your copy where your other sales tools, like the offer, actually convert prospects.

So in other words: You could use website split testing to try 50 different headlines but if all the other components were held the same, then the net difference in conversion rate between versions would average less than 5%. Headlines dont drive conversions, period. So testing different headlines is a complete waste of time if thats your objective.

Now before you think Im against website split testing, make no mistake: I am not and in fact I believe it to be vital to any successful conversion rate optimisation project. However, a much wiser investment of your time would be to concentrate on setting up split tests on the following sales tools: Your pricing; Your offer details; Post Script or Call-to-Action

Pricing remains one of the biggest drivers of conversions so using website split testing to try out different price points is vital to dialing in the right balance between Price Point and Conversion Rate. After all, you might be able to sell Product X for $50 at a 1% conversion rate but get 1.5% at $39. Your job is to crunch the numbers and figure out the best balance for highest profits and thats where split tests become vital.

Now although pricing is certainly one component of your offer, here are the other components that you should consider website split testing to improve conversion rate: Your features and/or product description; Any bonus products or services; Your Buy Now button.

All of these components of your offer will significantly affect conversion rate so youll want to run separate split tests for each of them. I would not advise multivariate testing unless you have significant experience and have successfully done so in the past. Otherwise, stick to separate split tests for each offer component.

Lastly and believe it or not: Post-scripts or a final CTA really work to the tune of generating upwards of 20% more clicks to the shopping cart when done properly. Now on most Ecommerce sites, this final CTA will typically take the form of “People who liked this product also liked:” and then a row of pictures of related products that link to formal product descriptions.

On other sites, the final CTA may be a prompt to sign up for a free consult, lead gen product, or simply a traditional post-script linking to the shopping cart. Whatever format youre using, be sure to conduct website split-testing on your post-script or closing call-to-action because it can literally boost click-thru-rate to your shopping cart or database by 20% or more.

Make no mistake, split tests are a vital tool for any successful website optimisation project and can help you dial-in your price point, maximise offer effectiveness, and boost click-thru rates to your shopping cart. Just be sure to avoid split-testing “non-converting” sales tools and use them effectively to significantly boost online conversions.

Customize your business website with the best ecommerce web development solutions

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E-commerce is the online business, supposedly the latest trend of selling process preferred by majority. It is one of the best and a much better reach with the lowest possible cost mediums to stretch out to global markets. If you can implement it successfully, it will surely provide exponential escalation to your business and in a way multiply revenues and sales for your organization. To attain success in your business hire a professional ecommerce developer. The developer will provide you with reasonably priced ecommerce web development and web design services in a specialized manner backed up with the excellent web developers, best web designers and proficient SEO experts.

E-commerce development rules in our present industry. It is the main keyword that should be there in every business. E-commerce means exporting and importing your business services and products over electronic systems. You can say, it is just a simple electronic marketing. This concept of buying and selling products online has become a most important activity over the internet. This ecommerce web development has developed as a new business for every individual web developers. Perhaps this is the most popular and widely accepted online business in todays world. No wonder this e-commerce development is having a great impact on the online business due to its best e-commerce solutions.

With this kind of impact, many business may it be small or big, has started running online stores for a great business prospect. This has resulted in raising many demands of e-commerce shopping cart expansion. This ecommerce web development has quite a few dimensions of approach with easy and quick dealings to understand the desires of the clients. An e-commerce website must have an attractive design in order to draw the clients attention with the help of good software applications. There are several companies all across the world specializing in ecommerce site development. This helps in building trust, confidence and reliability in customers who has their online business. You can hire an ecommerce web developer from any of these companies to develop your business site. Make sure you employ the developer from a reliable and renowned company who will help you to build a good relationship with each of your clients.

Before going for an online or e-commerce business activity, you must select a good and trustworthy ecommerce development concern. Making a right pick of ecommerce website developer will guarantee proper promotion of your services and products. Thus this will help your business grow higher. The developers make your ecommerce site attractive and eye-catching thereby driving in good number of traffic to your site. Make your website such attractive so that it can be easily accessible, trustful and reliable to the clients. E-commerce web development companies usually specialize in tailor-made programming and development for various projects irrespective of their sizes. Web developers in this field have extensive knowledge in the latest development version control systems, languages and methods. No wonder e-commerce website development makes a good business in the global industry.

Author: Nick Robinson

Magento Store Management You Can Do That on Your Own!

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Magento shopping cart is claimed to be one of the largest and the most well-known e-commerce platforms that gained trust of numerous business owners in different branches of web business. This shopping cart is utilized by such business titans as Nokia, Olympus, Samsung, Lenovo and plenty of others. Even so, a good deal of merchants refuse to work with this platform in favor of some much less refined and well developed. The characteristic feature of Magento e-commerce platform is its very elaborate construction and functionality. This attracts some business owners and scares off others, who consider working within this platform very challenging.

When an ordinary web business manager gets to working with Magento, he/she encounters a number of issues. To get the hang of its functioning and use all the attributes to the fullest a person really should have programming skills. An additional alternative is usually to employ a person who would do this work for you. Not each manager would be pleased to spend additional money and let an unknown person manage his or her business enterprise.

Should you need to use Magento shopping cart, youll need a lot of extensions and modules, which would make your work not as much tedious. They really simplify the whole process, but having to pay for all of them will not be a really profitable option.

One more way out of this situation is Store Manager for Magento. This is a windows based app that is aimed at effortless administration of your on-line store. What on earth is so peculiar about this software? First of all, it simplifies a good deal of tasks which appear to be much too challenging to tackle on your own. Within this program you can manage your items, add and edit product attributes, organise your goods into a category tree, keep track of all your orders and so on. This system allows you to accomplish operations with numerous products at once. You are able to assign new price, discount or product attribute to a thousand products in several seconds.

Store Manager for Magento doesnt require from you any programming competencies. It could be very easily operated by an regular personal computer user. As for the installation, its a really quick and easy process. It is possible to download a demo version from the official web site of Store Manager for Magento and try it right away. All you should do to obtain access to all of the attributes of the software program is buy the license.

The functionality of this software program is fairly impressive. Product Management and Category Management sections allow you to create, edit and delete products and categories respectively, modify the present product attributes and create the new ones. Using the help of Customer Management you can organize all of the information about your customers in one location. Store Manager for Magento also gives an efficient solution for orders management. The corresponding option makes it possible for you to arrange all of the orders, filter them by any time period and export to excel .csv file.

For more advanced users theres Raw Table Editor that enables you to work with your database tables directly.

Store Manager for Magento is a software, that helps make Magento management far more user-friendly and accessible to all varieties of company owners. It combines the features of a variety of extensions and simplifies all of the tasks you ought to accomplish. Its always up to you to decide what would suit your needs most of all, but a great deal of online store owners have definitely confirmed: Store Manager for Magento is an excellent opportunity to save your time, energy and money and turn your store management from a tedious procedure into a pleasant activity.

Easy Tips for Ecommerce SEO

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Ecommerce websites are light on original, textual content, making it difficult for their webmasters to garner editorial links. And since content and links are so important in SEO, optimizing ecommerce websites may seem like an impossible feat. Fortunately, by following these 8 easy tips, you can get your ecommerce website to rank highly in no time.

1.Include expert product reviews of at least 300 words for each product you sell. Not only do product reviews make your site more linkable and improve the overall user experience, they also allow you to include more unique content, which search engines love.

2.Create unique product descriptions. Rather than utilizing the descriptions provided by a manufacturer or supplier, rewrite product descriptions so they are original and contain target keywords. Otherwise, the descriptions on your site will be duplicates of the descriptions on other peoples sites. The wordier your product descriptions, the better. Rewriting all of the product descriptions will be overwhelming, so start with descriptions of your 10 most important products.

3.Add descriptions to category pages. Category pages are important to ecommerce SEO, and you can make them even more valuable by adding descriptions of at least 100 words. The descriptions must be unique and contain target keywords.

4.Allow users to submit content. User-generated reviews not only enable you to fill your site with unique content, they also vastly improve the usability of your site. People love to read user reviews and contribute their own. Furthermore, user reviews often heavily influence peoples buying decisions.

5.Add a cool widget, tool, or piece of content to your site that attracts links. People will be more likely to link to your site if you provide something that is fun, useful, or valuable. For example, if you sell bandannas, you could provide a free information product that teaches customers 50 ways to tie a bandanna.

6.Add a buyers guide that educates website visitors about the products you sell. Buyers guides should be informative, unique, and keyword-rich. Buyers guides improve the linkability of your website in addition to providing your website visitors with valuable information that helps them make smarter buying decisions.

7.Optimize your websites home page for your most important keywords or for the names of the most profitable products you sell. If you also own a local store, make sure to include local search terms (i.e. toys in Denver) so you can drive local search traffic to your site. Treat your home page like your storefront. Include direct links to the various categories of your site on the home page to make it easier for visitors to find exactly what theyre looking for. When you add text links to your home page, incorporate them into textual content because it looks more attractive than featuring a long list of text links.

8.Add an education and information section to your website to increase linkability. The section could include informative “how to” content and videos. For example, if you sell toys for toddlers, you can create a section that includes articles and videos that teach people activities and games that they can play with their toddlers.

Helpful Tips for Making a Good E-Commerce Website

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E-Commerce is the buying and selling of goods and services over the electronic medium like Internet. This is not just all but it has involved so many other major tasks like supply chain management, electronic fund transfer, Internet marketing etc. Having an e commerce web site is not enough these days, but a good, comfortable and amazingly functional website is required. It should appeal to the potential customers only then they would come to the website and make purchases. If even once you fail to provide them good user experience, you will lose the business. As there are hundred of websites available on Internet. There are plenty of choices available to the customers to select the best suitable for themselves. Following are few tips so that you can make your e commerce website a success:

Let the users to explore and do not ask for registration first: Asking the readers to register first and then providing them with the facility of adding items in their cart is probably the major step where you can lose your customers. Allow the readers to explore all the information which he wants to have. Like by adding items, he might be checking the total amount or the transportation fee etc.

Informing the readers where they are: There should be proper headings, sub headings so that if the readers is exploring in the store in more than one sub level of navigation, he can easily come back to his previous position through some kinds of indication like (Home> one category> another category> product etc. )

Do not show unnecessary details unless asked: Simple things are always easy to perceive in the human mind where as we confuse ourselves and even others by giving out unnecessary long details about the product So, the tip is to keep the short basic information about the product as the standard feature of the product and there should always be an option for “looking into more details” if users want to go into.

Give the best visual experience of the product to the readers: The Audio visual aids work many times more than the simple text about the product. Since the readers are not able to touch the product or experience its functionality. So, keeping this in mind provide them with the best of images or any video (if required) so that the readers can have a prior idea about the product before he actually makes a purchase. The images shown should be of high quality and the videos should be clear and audible.

Search options and refinement benefits: When the search has been performed, keep the search bar in front having query in it with the search results so that users can modify their query. Also give your readers the advanced options like to select prices, colors, models etc. facilitating them to make a purchase on the spot.

Customer support: The customers buying online need instant support. The provision of live chat support on every page is a great help that you can provide them with.

Use a prior tested software: You have to check the functionality at every level like browsing, payment options, cart functions etc. so as to give your customers an enjoyable and comfortable experience.

All the very successful e commerce websites like eBay, Amazon.com, are not by chance, but they have provided their users with all the options that makes the shopping experience just superb.!!!